SearchCap: Bing Ads Campaign Setup Process, Affordable SEO Tips & Today’s Google Doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Don’t miss MarTech Europe next week. Hope to see you there!
  Oct 24, 2016 by Scott Brinker
  I’m sure you’ve seen that MarTech Europe is next week, 1-2 November, in London. I wanted to reach out one last time to invite you to join us and remind you of the great things to look forward to at MarTech Europe.
• Bing Ads rolls out a new, more comprehensive campaign setup process
  Oct 24, 2016 by Ginny Marvin
  The new workflow offers more access to features and functionality during the initial setup.
• A successful SEO program starts with the right budget
  Oct 24, 2016 by Digital Marketing Depot
  In order to maintain dominance in the search engines, and content marketing in general, businesses must be able to understand the balance of costs, quality and outcomes to rank for valuable keywords.
• Using PPC brand protection to decrease campaign costs by 51%
  Oct 24, 2016 by Lori Weiman
  Columnist Lori Weiman makes the case for why it’s worth seriously focusing on — and defending — your own branded terms in paid search.
• SEO on a budget: How a small manufacturer started a program from scratch
  Oct 24, 2016 by Dianna Huff
  Think you don’t have the resources for an effective SEO program? Think again! Columnist Dianna Huff shares a case study detailing how a small business was able to make big gains with a limited budget.
• Antoni van Leeuwenhoek Google Doodle marks Father of Microbiology’s 384th birthday
  Oct 24, 2016 by Amy Gesenhues
  Designed by Doodler Gerben Steenks, today’s Doodle pays tribute to the Dutch scientist credited with being the world’s first microbiologist.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Survey: Almost 40% of US consumers will make a mobile purchase during holidays
• How to dominate local SEO: more challenging in an evolving local search environment
• Is your location data being held hostage?
• The eerie future of AdWords targeting
• [Podcast] Marketing Land Live #32: MarTech Today launches, a conversation with Salesforce’s Leslie Fine & more
• IBM’s Weather Company employs Watson to boost its updated ad targeting platform
• October surprise: When brands enter the political discussion
• Organizing for simplicity: An inside look at Humana’s digital transformation

Search News From Around The Web:

Industry

• Dyn Says Cyberattack Has Ended, Investigation Continues
• Mobile Moves to Majority Share of Google’s Worldwide Ad Revenues

Link Building

• 15 Tools for Link Building

Local & Maps

• Cancelled Moz Local: How Many Listings Still Stand?
• Google Maps Updates The Search Interface & Results

Searching

• Google is Testing a Completely New Layout
• Google Launches Many New Search Changes Towards End Of Quarter

SEM / Paid Search

• 3 Helpful Apps to Visualize and Simplify Google Analytics Data
• 7 Bing Ads Changes That PPC Marketers Need to Know
• How to Apply Holiday Shopping Insights to Your Analytics Strategies
• What You Need to Know About Google Surveys 360
• With Changing Auction Mechanics, More Agencies Go Direct To Publisher

SEO

• 6 SEO Pricing Factors Where Your Ignorance can be Deadly
• A Guide on How to Use XPath and Text Analysis to Pitch Content
• Dominate SEO and PPC Listings With These 5 Tactics
• Faking HTTPS Boost and No Rank Increase for Penguin
• Fight Duplicate Content with a Canonical SEO Strategy
• Google’s AMP Filter In Search Console Only Filters Top Stories
• How to Increase Site Speed and Improve Your SEO Ranking
• The Future of AMP and SEO
• Why SEO Needs Better Testing